The Magic of the ‘12 Days of Christmas’ Comes to Rundle Mall this Festive Season
Rundle Mall is set to sparkle this Christmas with the installation of twelve individually crafted window displaysevoking the magic, storytelling, generosity and excitement surrounding the enchanting ‘12 days of Christmas’carol.
Each window is inspired or created by a South Australian personality, brand or cause, designed to captivate the imagination and represent the true spirit of Christmas, as families come together to celebrate the special time of year. Artists, icons, food producers, fashion designers, local TV personalities, charities and community groups will be sharing a window into what inspires them at Christmas.
Local names including Paul Vasileff, founder of Australian fashion house, Paolo Sebastian and Jared Petrenkoand Jess Dover of House Rules have curated displays, while one window represents the local farming community, and another exhibits original pieces from South Australian artists.
As families come together to celebrate over the festive season, food is always at the forefront of everyone’s minds. The ultimate South Australian feast window showcases the state’s diverse and talented producers and has been developed to encourage locals to Choose SA this year and fill their tables with SA Christmas fare.
With a nod to the familiar Christmas carol where an anonymous romantic presents numerous gifts to a loved-one, each window signifies one day of twelve where ‘my true love gave to me’ a generous offering, yet with a uniquely South Australian twist.
The twelve installations will bring sparkle to delight all those shopping, socialising and sightseeing in the Mall until the New Year. Some of the dozen displays will have an interactive element, such as the opportunity to post Christmas wishes to the North Pole, enter a competition or the invitation to donate to local charity, Backpacks 4 SA Kids.
These enchanting windows will be positioned along the length of Rundle Mall until 27th December.
Kate Fuss, Acting General Manager, Rundle Mall Management Authority comments: “We see a huge increase in visitors to the mall in the weeks running up to Christmas, and want to offer something special this year to help them embrace the festive spirit. Each of these twelve windows has some significance to South Australia, and captures the spirit of giving, kindness and warmth that we all relish at this time of year. Take a look into our Christmas windows, and enjoy the storytelling, generosity and excitement, the special part our homes play, the feeling of giving and receiving presents, what’s great about our state and what makes a tight-knit community.”