kim k pregnancy shapewear
Kardashians new Skims maternity shapewear collection met with mixed reactions

Kim Kardashian is facing a backlash over the release of her maternity shapewear range.

The expansion of Kardashian’s SKIMS line with the launch of a maternity line, has raised questions online, with many asking why pregnant women would need products like this, and questioning whether this messaging is simply adding to the pressure on women to maintain a certain body shape.

Kardashian says the maternity “solutionwear” offers comfort and support for woman’s body as it changes during and after pregnancy, and insists they have butt-shaping designs but do not compress the stomach, merely shaping and smoothing the areas everything around the pregnant belly.

Maternity Sculpting Bra and Sculpting high waist brief also to be launched in the range

Kardashian gave her more than 188 million followers a closer look at the line in her Instagram stories.

Looks which include a maternity sculpting bra that is breastfeeding friendly, a maternity sculpting high waist brief, maternity sculpting short mid thigh, maternity sculpting bodysuit mid thigh, and maternity solutionwear tight.

The KKW Beauty founder went on to give details about the products, saying the sculpting bra was like a lightweight bralette for support and comfort that also is designed for leak protection and nursing. The maternity mid thigh bodysuit will lift the bust, smooth and shape thighs and buttocks.

Kardashian designs receive backlash

The newly-announced launch has drawn some backlash, with many claiming Kardashian is suggesting women should be concerned with their figure when pregnant.

One person tweeted that Kardashian should let women enjoy their pregnancy without feeling like they have to have a perfect figure, with others questioning why pregnant women would want to shape their bellies at all.

As for Kardashian, she stands by her soon-to-be launched line, and says that if something like this had been available when she was pregnant it would have been “everything” to her.

The maternity line launches on September 16, in nine different colours and sizes XXS to 5X.

You might also like:

Pregnacy Pilates at Studio Pilates Unley