we are the village

We are the Village x KIDDO

Buy a “We are the Village” t-shirt and help build a village of support for struggling mums.

KIDDO are so proud to announce our collaboration with The Village Co, with the “We are the Village campaign”.

We sat down with Steph from The Village Co to come up with this idea because we were passionate about creating a campaign that would deliver direct and impactful results, raising both awareness and funds in support of vulnerable women and their babies in our community.

charlotte chambers steph malan

With this shared vision to create a campaign that would demonstrate compassion and kindness to struggling mums in desperate need of support, we reached out to our KIDDO community. We wanted to bring together women and families to do what we best; support, care, empathise and empower, by uniting with a common goal to make a difference.

Getting together some influential friends of KIDDO meant that we could showcase our support for women, and the “We are the Village” campaign t-shirt, the proceeds of which will go directly to The Village Co, to help ease the burden on vulnerable women in our community who are having babies and doing it tough.

we are the village


We also want to invite YOU to be a part of supporting the “We are the Village” Campaign.

If you cast your mind back to having your own baby, you’ll probably be able to look back on this experience as a special time with your family and friends; with support, love and care from those around you and an abundance of supplies to help keep your baby warm, fed and safe.

we are the village campaign

jodie we are the village

The sad reality is that not all women have this kind of network to rely on. In fact, many women in our state go to give birth without any possessions to their names, let alone a support network when they get home with their precious baby.

The Village Co x KIDDO “We are the Village” campaign aims to raise awareness for these women, and, in turn, vital funds needed to help provide them with fundamental supplies, essential in the early days of parenthood, that may not be accessible to struggling families.


It takes a village to raise a child, and for this campaign, The Village Co. and KIDDO want to build this village of support and be a voice for struggling mums. Whether they’re homeless, young, dealing with mental health issues, domestic violence or just don’t have anyone to lean on, we believe no woman should be without a village.

You can support this campaign by buying a “We are the Village” t-shirt, with the proceeds going directly to The Village Co. to support mums in need.

we are the village tshirt


We are inviting you to join us because we believe we should stand together, as a community, to help women. We would love to see you represent this village, with authenticity and heart, as well as the belief that we truly can make a difference if we work together.

You can help spread the word by:

  • Buy a “We are the Village” t-shirt
  • Taking a selfie wearing the tee
  • Share it on social media
  • Tag @kiddomag and @the_village_co
  • Use #wearethevillage

Purchase your t-shirt from Tiff Manuell’s Norwood store, or online

Remember the more money we raise in t-shirt sales, the more support we can give! Buy a tee for a BFF, your mum, auntie, sister, daughter, grandmother…! 

Find out more about The Village Co:


Images: Jake Cunningham

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