the magic cave

It’s beginning to feel a lot like Christmas today at David Jones, Adelaide Central Plaza, as the iconic Magic Cave returns for the festive season!

The funhouse mirrors have been polished, the fairy lights are twinkling, and the snow forest trees have been adorned, ready for excited visitors to descend on David Jones for this cherished South Australian tradition.

Socially distanced Santa

David Jones has a number of measures in place to ensure the safe enjoyment of the holiday season for all, allowing customers to meet Father Christmas both in-store and virtually with the introduction of the David Jones North Pole Hotline.

All Christmas photography at David Jones this year will be socially distanced with the use of props and backdrops, and managed in line with current government health and safety advice with the onsite assistance of David Jones Social Distancing Elves.

Home of Christmas

Launching concurrently nationwide, the David Jones ‘Home of Christmas’ campaign is an anticipated arrival, seeing the magic of the season come to life instore and online.

In collaboration with Australian artist, Jessica Cruikshank, the 2020 David Jones Christmas campaign features the native Bowerbird.

Famous for collecting shiny and colourful objects, the use of the Bowerbird in the David Jones Christmas creative draws a joyful parallel to tree decoration and gift giving. The campaign can be enjoyed instore and online, across gift wrap, gift cards, visual merchanding and store windows as well as via a range of exclusive gifts by David Jones with 10% of profits donated to David Jones Community Partner, the Australian Literacy and Numeracy Foundation.

“While this Christmas may look a little different this year with necessary social distancing measures in place, the health and safety of our teams and customers is our priority and we look forward to celebrating a joyous Christmas season,“ says Sandra Celentano, David Jones Regional Manager SA & WA.

national pharmacies christmas pageant

Key Magic Cave Dates

Magic Cave:  Open every day until Christmas Eve, with free entry
Selfie Santa: Every Thursday – Sunday as of the 3rd December
Christmas DJs & Staff Choir: Saturday 5th, 12th and 19th December – 11am – 3pm
Live Santa Photos: As of today, Thursday, 12th November

For the full schedule of activities including personalisation stations, bauble decorating, Christmas DJ’s and more:



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GUIDE: Adelaide Christmas Events 2020