Anna Whitehouse, Mother Pukka, and her daughter outside the Splice TV building, painted by Camille Walala in Shoreditch.

We’re not sure whether to laugh or cry at some of Parent Apparel‘s slogans. This clothing line is almost too relatable and has something for mums, dads, maternity, non parents and beyond. If you don’t mind a bit of tongue-in-cheek banter, as a comic relief from the sometimes laborious world of parenting, then this is for you!

Parent Apparel was set up by two parents keen to provide some light-hearted, stylish apparel for the modern day family. Whether you’re a parent-to-be, or already there embracing parenthood in all its unadulterated glory, whether you’re celebrating or struggling (or both) these colourful, eye-catching designs are bound to put a smile on not only your face, but even someone else’s.

 

Anna Whitehouse, Mother Pukka, and her daughter outside the Splice TV building, painted by Camille Walala in Shoreditch.
Parent Apparel
Parent Apparel