Once upon a time there was a clothing brand that spoke the language of children… Bobo Choses.

As if we didn’t love Bobo Choses enough already, they have recently released their W.I.M.A.M.P. 2017 (standing for worldwide inventive minds against monsters of pollution). This not for profit collection is conceived as a social project, where Bobo Choses will allocate profits to Ocean Conservancy NGO in order to fund activities of ocean conservation.

‘At Bobo Choses we believe that children can inspire and teach adults on how to care for the Earth. Therefore we asked kids from around the world to make drawings on how they would stop sea pollution.’

Wimamps come in all ages from all over the world, they are very creative, seriously funny, and have strong awareness and profound respect towards the environment. W.I.M.A.M.P. capsule collection by Bobo Choses seeks to inspire both parents and children.

W.I.M.A.M.P. 2017 collection
W.I.M.A.M.P. 2017 collection
W.I.M.A.M.P. 2017 collection
W.I.M.A.M.P. 2017 collection

About the Brand

Bobo Choses is a renowned clothing brand, which puts its focus on speaking to children in their own magical language. Founded in 2008 the brand will celebrate a decade in 2018 and can now be found throughout boutique stores in more than thirty countries. Bobo Choses collections include baby, kid and women’s ready-to-wear, accessories, books and homeware products.

Each collection has its own unique story and character. Bobo Choses is known for handmade illustration prints and carefully selected colours. Pieces are designed to be fun and comfortable for play. Children’s books and beautifully crafted objects are also created to give meaning to the collections.

Bobo Choses’s magical pieces are born in an old toy factory two blocks away from the Mediterranean Sea.

‘We love being kids stuck inside adults; acting seriously funny and caring for the world and everything that is part of it.’ Bobo Choses


Bobo Choses W.I.M.A.M.P. 2017 Collection

Website www.bobochoses.com

Instagram @_bobochoses_


Image via Bobo Choses website